In internet marketing lingo, the flow of visitors to you site is called traffic. Building Traffic is of primary importance to any internet marketing endevor. However Judith and Jim, over at Bridging Heart and Marketing recetnly asked on their blog “Do you like being called ‘Traffic‘?” and initiated a contest to come up with another word.

I applaud this line of inquiry. My first thought was “guests” and several other posted in kind.  For the sake of coming up with a unique contribution to the contest I pondered further and came up with “beneficiaries” This is in accord with one of the central themes of Alchemical Marketing and that is to make what ever marketing you do beneficial to whom ever comes in contact with it regardless of whether or not they  buy anything and to aim to only get those who will genuinely benefit from you offering to buy it.

I am exploring internet marketing as part of the The Project Global Alchemy Bootstrap Experiment. I am using internet marketing as a tool for communicating the visions of Project Global Alchemy, as an aspect of the vision itself  and as way to create cashflow for the experiment. I have given an account of my reasons for all of these on the Alchemical Wealth Building Blog in the Post “Reasons I am Focusing on Internet Marketing“

This is the first aspect of my “Alchemical Wealth Building experiment” (which is a part of my Project Global Alchemy Bootstrap Experiment) that deals with what I label as first attention-outer skillful means (strategies) of wealth building.

If you have read the introduction to the Project Global Alchemy Bootstrap Experiment Blog (which is the umbrella blog for the whole matrix of explorations and experiments) you know that I am, at this beginning phase, unemployed, indebt and without savings, or available credit. So if I am successful at creating cashflow via the internet then it is possible for just about anyone to do it.

Since this part of my Alchemical Wealth Building experiment this will be an experiment in what I call Alchemical Internet Marketing which is simply the application of the principles of Alchemical Wealth Building (and the Global Alchemy Template) to the activities of Internet Marketing. The inner focused activities are mostly the same for all Alchemical Wealth Building Strategies so this blog will be mostly concerned with specific strategies of Internet Marketing I am learning and using and how to use them in the way most congruent with style of Alchemical Wealth Building

What I have to offer those who may find their way to this Blog -or- who might be especially interested in my explorations in this field:

I am a beginner to Internet Marketing but…

• I have been following it long enough to have a basic grasp of all the major aspects.
• I have a knack for understanding underlying structures of methods and patterns of relationships between divergent methods
• I am exploring Internet Marketing from the specific point of view of how to use it as a tool for building a sustainable global civilization which includes using it as a source of revenue for projects aimed at the needed transformation and for the individuals who are, themselves, engaged in building a sustainable global civilization

Basically you might find this exploration interesting if you:

• want to know what internet marketing teachers are (and aren’t) teaching IM
  • in a way that expresses values in alignment with the kinds of changes in how business is done that need to be adopted if we are to create true sustainability
  • in a way that encourages integrity
  • that expresses Heart Value
  • in a way that reflects what they actual use to market their own stuff – ie they practice what the preach and preach what they practice.
• want to know what a beginner has found useful
• have a vision that you are trying to share with the world
• If you want to join me in my experiment in using the internet as tool for sharing heart centered visionary expressions, while simultaneously creating cashflow in a way that is aligned with aspirations for sustainability of the global civilization.
• If you are interested in “conscious business” and would like to know about tools and resources that someone else who values “conscious business” has found useful. (I explore conscious business as whole on the Alchemical Business&Entrepreneurship Blog)