In internet marketing lingo, the flow of visitors to you site is called traffic. Building Traffic is of primary importance to any internet marketing endevor. However Judith and Jim, over at Bridging Heart and Marketing recetnly asked on their blog “Do you like being called ‘Traffic‘?” and initiated a contest to come up with another word.

I applaud this line of inquiry. My first thought was “guests” and several other posted in kind.  For the sake of coming up with a unique contribution to the contest I pondered further and came up with “beneficiaries” This is in accord with one of the central themes of Alchemical Marketing and that is to make what ever marketing you do beneficial to whom ever comes in contact with it regardless of whether or not they  buy anything and to aim to only get those who will genuinely benefit from you offering to buy it.